One of the best ways for you to be able to keep in touch with your website visitors is to capture their contact details (in particular, their first name and email address) when they first visit your website. Thereafter, you can follow-up with them through emails.
However, your visitors will be reluctant to give you their contact information (for fear that their inbox will get spammed) unless you give them a very strong reason why they should – And one way to do so is to offer something free (such as a free report) in exchange for this information.
Now that you have gotten their information, the next thing you need to do is to follow up with them via emails (sent using your autoresponder). So, the question that is being faced by many is “What should I write about in my initial autoresponder series?”
In this post, I am going to share with you how you can write a 12-part initial email series (that will be sent to your subscribers when they first opt-in).
Day #1: Give them the download link to the free report that they have opted-in for.
Day #2: Send them a friendly email to check with them whether or not they receive the download link, as well as whether or not they manage to download the report successfully.
Day #3: Introduce yourself briefly – Such as your experience level in the subject level that your website is about, along with how you can help them with any problems that they have (To show that you are credible, make sure you respond promptly to their questions).
Day #4: Share with them 1 single most important information about the subject area that you are in (it could be solution to their number #1 problem)
Day #5: Product Recommendation – Tell them that you have just come across this product that you found really useful and encourage them to check it out (Insert your affiliate link here)
Day #6: Briefly review the product – In terms of what this product can do for them, as well as some pros and cons about it (Insert your affiliate link here)
Day #7: Copy and paste 1 – 2 testimonials that fellow customers have submitted (you can find them from the product salesletter) and tell them that you could experience similar successes as well (Insert your affiliate link here)
Day #8: Another informational email here – Share with them another tip that is related to the niche that you are in.
Day #9: Find out from your subscribers what is their number #1 problem that they are facing (in the niche area that you are in) – With this information, you will know the exact problems your subscribers are facing, and you will be able to either create content or recommend products/services that will address these problems.
Day #10: Recommend another product/service – Highlight 1 single problem that the product will help solve and point them to the link where the product/service can be found (place your affiliate link here) that contains the exact solution to that 1 single problem.
Day #11: Do a brief review of the product – Highlighting some benefits, along with some pros and cons.
Day #12: Highlight 1 – 2 testimonials from fellow users’ of the product.
The above are some advises on how you could write your first autoresponder email series (that will be sent to your subscribers when they first opt-in to receive your free report).
As to the frequency in which you need to email them (in order to maintain contact with them), you need not send out an email to them every single day – You can send 1 email out to them every 2 to 3 days.
