Page Rank basically refers to the relevance of a Website. This is usually assigned to websites by Google. The ranking of pages on in a website is done on individual pages and these include the root pages and the index pages. This implies that every single page on the internet is ranked from PR0 all the way to PR10. Only one website is rated PR10 and that is Google. Other sites such as Facebook and YouTube are ranked PR9.
There are pages on the internet that Google identifies as having no Search Engines or are not fully Optimized are classified or ranked PR0. Such sites either have just a page with the contents duplicated or they lack back links.
The Workings of PageRank
The distribution on page ranking is done from top to bottom. It begins at the main or first page and then flows to other pages in the order pages one, two and so on. Using a Retail Store on the internet, the main or root page is where the ranking starts. It is then evenly passed to the section pages and lastly the product pages of the retail store.
This necessitates the idea of the sites Anchor test being evenly distributed all through your site pages when getting incoming links and out going links. The general rule is to have half of the Anchor text links on the main page and the other half evenly distributed all through the other pages on your website.
But there is a snag with the above: there is next to nothing left to be ranked as from the third level with the regards to the content of your pages. What is the solution? Ensure that each page is individually built and thus they are individually ranked. This is of great importance and should be noted.
Understanding Leaks on PageRank
There are certain pages on your site that Google need not see and therefore need not index. These pages include your Terms of Use and Policy pages (also known as your legal pages). You wouldn’t want Page Rank to flow into these pages. You may equally wish to block or hid your about pages. It is also important that you ensure that any page on your website without commercial content or value is duly blocked.
Strategically think about it. Rank distribution is done from the top to down. With the tons of connections to your main page and the tons and tons of connection to your first and second levels, a leak from the Page Rank on the main page is utterly impossible.
A leak from the main page is a serious problem to encounter due the probability that ranking of higher order will soon be focused on it. While it is true that updates are sometimes issued, it is not a matter of great concern. The important fact is for you to ensure that your website is well built.
This is a tough but achievable competition. It is like going into a battle field with a pistol while your opponent is come at you with Bazooka and eighty-five thousand backlinks. Nevertheless, practicing the above principles in the Local business world or in the local market is as easy as ABC.
