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What’s New With Google Penguin Update?

In April 2012, Google has launched Penguin Update to catch websites that are deemed to spam the search results. To be in particular, to catch those that are buying links or getting them via link networks primarily designed to boost the website’s rankings. The update is focused on decreasing the website and even web pages rankings that have made use of black hat SEO techniques.

Of course, different sites have a different page ranking given by Google to them. The page ranking is used to determine the frequency of its appearance on the search results, assuming that they are related to the search keyword used by people. A simple example of this is when a user is using Google to search for watches and jewelry and it happens that you are on that market, then you will be given with higher page ranking when compared to those that are not, which puts you on 1st or 2nd pages of search results.

With the use of different SEO techniques, website owners can manipulate results, which allows them to acquire higher page ranking and make their page appear on first page of search results. On the other hand, with the launch of Google Penguin update, those who are using black hat SEO techniques like cloaking, keyword stuffing and the likes will be given with lower page ranking and penalized, which brings them in a disadvantageous position. Websites that use SEO techniques allowed by Google however will not be affected much with this update.

The update is beneficial to website owners that are not using forbidden SEO techniques and instead, using legit or white hat SEO that are permitted by Google. This is increasing their page ranking a lot while generating more customers in the process since their websites are likely to appear on top of search results pages.

Also, the update is beneficial for the users who depend largely on the internet to find sites that offer particular item or service that they are searching for. With this update, they are able to find websites that are more reliable and avoid those that are spammy and brings no relevant content to what they are looking for.

On the other hand, the update has affected lots of small enterprises making them out of the game. This is due to the reason that most of these small businesses depend on SEO techniques in order to keep up with bigger and more established companies. In this particular update, not just the fact that they will b penalized for utilizing SEO techniques but also, they are given with a lower priority on the search results, which is bad for business of course.

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