The Most Important Internet Marketing Tip
Who would’ve thought just 10 years ago that the Internet would grow into the massive beast that it is today, reaching into nearly every corner of society the world over? It has continued to influence society in ways we don’t even understand yet, but one thing’s for sure…
It’s a great way to make a lot of money, fairly quickly!
In this article today I want to talk about what I consider the most important Internet marketing Tip for anybody who’s just getting started with Internet marketing in any capacity.
I’ve been making my total living online for nearly 15 years. When I first got started the Internet was very new and it was very very difficult to find any kind of information on Internet marketing. There really wasn’t such a thing AS Internet marketing when I first got started; we were really just making it up as we went along.
The exact opposite is the case today. There is so much information out there on how to get started in Internet marketing and how to be successful with it that many people who are just getting started often find it very difficult to wade through all that information. They get overloaded and don’t know where to start.
Before you know it, a year has gone by and they still aren’t really making any money because they’re still reading forum postings and e-books telling them how to do it!
I’d like to cut through all of that nonsense today and give you one thing to focus on, and one thing only. The most important thing in Internet marketing are your e-mail lists.
I’ll say that again because it’s very important… the most important thing in Internet marketing is your e-mail list. If you build a high quality list, you can market to that list over and over for years to come, making substantial buckets of money in the process.
Just about every guru out there will tell you that you need a list or that “the money is in the list” but none of them put the amount of emphasis on it that I feel it requires. It shouldn’t be just an item on your list to check off, it should be the most important part of your entire marketing strategy.
When it comes to e-mail marketing, the most important thing is quality, not quantity. A list of 500 subscribers that are highly targeted and very interested in your specific area is much more important and valuable than a list of 50,000 people who aren’t really interested all that much.
So the first year or two online you should spend most of your time building a quality e-mail list and growing that list through constant contact, giving them valuable free information and building trust so that they don’t automatically delete your e-mails as soon as you send them. If you only focus on one thing, make sure it is e-mail marketing.
Read MoreHow to Get Subscribers to Your Email List – Create a Lead Magnet
More subscribers in your e-mail list equals more traffic and more profit. Everybody seems to want to grow their list bigger all the time and there is a very good reason for this. More subscribers equals more traffic and profit. In this article we will take a look at how you can encourage people to subscribe to your e-mail opt in list.
After reading this article you should have a good idea about what you need to do in order to get subscribers to opt in to your e-mail list.
Try and put yourself in the position of a typical surfer in your niche area. What is it that they want? What problems do they have? Once you have figured this out you can create a product that is in demand in your niche and then give it away to people who subscribe to your list.
If you are not too sure about product to create then take a look at Yahoo! Answers or join some forums in your niche area and make a note of the questions which are asked most frequently.
Your products does not have to be anything amazing. I’m not suggesting that you write a full-length book all produce a huge series of videos. Your lead magnetic can be quite short, it could be just one video or a short report.
Although your lead magnetic does not have to be big in quantity, it does need to be big in quality. Provide people who opt in to your e-mail list with a quality product and they will remember you as the person who provided them with great value and will be more responsive to your follow up e-mails with them.
Here are some suggestions for getting yourself a lead magnet:
Write a series of articles and then compile them into a short report which you can publish as a PDF file.
Make a video answering some of the common questions in your niche.
Interview an expert in your niche and make it into a product. If you don’t know any experts in your niche then you could even interview yourself and make it into a short report. This will help to increase your authority in your niche area.
Use public domain content and compile it into a report.
Purchase a private label rights (PLR) product which has give away rights. This could be an E-book or a software program, a graphics package or a short video course.
Pay someone to write or produce a lead magnet for you. The most expensive option, but preferable to PLR as you will have a unique product.
Once you have created your lead magnet you then need to go about setting up a squeeze page, thank you page and download page and hook it up to your auto responder account. You will then be ready to start generating traffic to your squeeze page.
Read MoreWhy You Should Build an E-Mail List
Everybody says that the money is in the list. If you browse around Internet forums concerned with marketing then everyone tells you that you should build an e-mail list. But why exactly should you do this? In this article we will discuss the benefits of building a list.
If you send web traffic to a sales page there is a very good chance that the visitor will not sign up immediately. There may be a lot of different reasons for this. Perhaps they do not trust the website, they might be in a hurry and do not have the time right now. Perhaps they would like to purchase your product but don’t have the funds available right now. They might decide that they want to buy your product but that they want to do some more research first, by reading a few reviews.
If you do not attempt to capture your prospects e-mail address when they visit your sales page or website them once they leave you have potentially lost them forever. If you are an affiliate marketer then you may lose the sale to somebody else if they do return at some point in the future.
Once you have captured somebody’s name and e-mail address you have the opportunity to build a relationship with them and gain their trust. People are much more likely to buy things from people that they know and like. Once you have built a relationship with your prospects and provided them with value through your e-mails, they will feel indebted to you and you will not need to actually try to sell them anything you will just need to make recommendations in order to make sales.
If you have a large e-mail list built in your niche area then you have a readily available supply of traffic. If you want to promote a new offer or product launch then you do not have to worry about where you are going to get any traffic from. All you need to do is to write an e-mail and send it to your list. If you have built a good relationship with your list and they are responsive, then you will be able to send a lot of traffic wherever you want just by writing an e-mail and clicking on the send button.
If you are reading this article the chances are that I am already preaching to the converted. You probably already realise the value of having a large e-mail list. If you are not familiar with this building then I recommend that you get yourself an e-book or report on the subject.
Read More5 Effective Email Marketing Tips
An e-mail campaign is a great way to create automated income on the Internet. If you really know what you are doing you can use this method as your primary source of income with your Internet business. Not knowing what you are doing can lead you to failure right out of the gates. So please follow these five useful tips to get the most out of your e-mail marketing campaign.
It is imperative that the content you provide to your list is good presentable material. Providing value with your content is the only way that your readers will trust you enough to ever buy anything from you. Make sure you’re providing your list with exactly what they want and build a rapport with them over time.
In order to get the most amount of opt-ins as possible into your list, make sure you push the free card on your website. Allowing your visitors to know that this informative content your providing in your e-mails are free, they will be more inclined to opt in and see what you have to offer.
The third tip may be the most important, and that is to never blatantly hard-sell your list until you have provided good content and built trust with your list. If you just come out with your first e-mail trying to sell your product you’re going to find a lot of people backing out of your e-mail series. You can use great content and leave a link to your product somewhere towards the bottom of your e-mails. Just don’t sell to them right away.
Take advantage of this communication you have with your customers and ask them what they want. If you poll them you will have a better idea of knowing what kind of product to provide them and what they might want in a product. This may cause you to rethink or redo what you are selling but at least you know it’s what your customers want.
The last tip is to create demand with your auto responder e-mail series. You can provide great value with the content and written material that you send on a daily basis, but try to leave a little bit to be desired. At the end of your e-mails you can provide that product link to let them know where they can go to get the rest of the information.
E-mail marketing works great for automating your online business and can create a substantial residual income. Make sure that you are constantly testing and tweaking your e-mails so you can get the highest conversion sales rates possible.
Read MoreEmail Marketing Techniques – Proven Strategies That Produce Phenomenal Results
Email marketing is bar none one of the most powerful strategies to use in your marketing repertoire in order to build a stable and profitable business. Unfortunately, it is frequently abused and I see far too many people literally sabotaging themselves which prevents them from enjoying the benefits of this technique.
Some very common mistakes that I see people making are the following:
1) Promote products, opportunities, and service and NOTHING ELSE! If you are not giving something of value to your list on a consistent basis, people will not want to be part of your subscribership for very long.
2) Writing paragraphs that are way too long. Split up your paragraphs more often and keep your sentences fairly short. Email is something that is usually glanced over very quickly and if you have huge paragraphs with long sentences, your emails will very likely not even get read and your efforts will be wasted.
3) Thinking that you have to have perfect grammar and spelling. The main purpose of email marketing is to simply communicate and have a conversation with your list. Don’t fixate so much upon proper spelling and grammar because it really does not matter all that much.
Although there are a few others that I have not mentioned, these are a few of the more common email marketing mistakes that I see people making.
Now that we have outlined the mistakes, let’s talk about the email marketing techniques that can completely turn your business around:
1) Practice What You Preach: When you send an email to your list letting them know what you are up to, demonstrate to your list that you actually do what you say you do. This will build trust and rapport with your list and will demonstrate that you are a person of your word.
2) Be Consistent: Whatever your timeline is for emailing your list, whether it be once a day, once a week, once a month, etc., always stay consistent with your approach. You can always test what works best for you however, once you find the magic number stay consistent with it.
3) Give Real Value: If you want to create a substantial business for yourself, you need to treat your list like gold. Always give more than you intend to receive. For example, when you write a blog post, notify your list about it and give away good content that you feel will benefit people’s lives. If you follow the other two techniques I have listed above, people will constantly be coming back to check out your stuff which translates into more sales for your business.
If you are interested in creating a stable and profitable online business, make sure you read the resource box below and click on the link for more information.
See you at the top,
Michael Stead
