Stop Wasting Your Time-How to Manage Your Social Media Accounts Effectively

The list for all of the different types of social media is seemingly endless: Twitter, Facebook, LinkedIn, Pinterest, and all of the new ones that are continuously popping up as the year wears on. It’s difficult to keep up with which type of social media is on the rise and which type is on the downward trend. However, for business owners who are looking to maximize their online traffic, keeping track of these trends can make or break your web presence. We’re going to be your one-stop social media agency and help you maximize your leads from social media.

social-media-management

Know Your Audience

This is the most important tip that I can give to you because if you don’t know who your target audience is, you’re going to fail every single time. The first thing that you need to determine is what demographic you are marketing your product to. For example, if you’re selling baseball bats for high school athletes, you probably aren’t going to be targeting 30-year-old women and the social media that they use.

Instead, you are going to want to target the people actually using these products: the athletes using them and the parents buying them. So, if you decide you are going to target the high school athletes, you need to know which type of social media is going to be effective. Since Facebook is less popular with the younger crowd, you would want to focus more on something like YouTube, which is much more popular with the younger generation.

Link to Your Website

If you are trying to increase the traffic on your website or blog, you need to make sure that you are providing links that people can follow to your website. If those links are nonexistent, you are never going to be able to drive more traffic to your site. You should be posting links back to your website at least a couple of times a week to ensure that you are generating traffic on your home site. Another thing to consider is to link to other people’s sites and hope that they then link to your site on their social media accounts. This kind of mutual interaction can help both people out.

Measure Your Progress

All of this is useless if you aren’t keeping track of your progress. You need to make sure that you are keeping track of how many new people are following you each day and week, while also keeping track of your website analytics to see whether or not your page views are increasing with your new strategy.

Keep all of this in mind on a weekly basis and you will be sure to see a bit of an uptick in the amount of views and mentions that you start to receive.