What You Should Know About Services This Year

Google Penguin 4.0 Update: What You Need to Know

First off, what is Google Penguin? Google Penguin is a codename used to describe an algorithm developed by Google to aptly punish websites that violate Google’s Webmaster Guidelines. By decreasing the search engine ranking of the websites that violate Google’s guidelines, Google Penguin effectively punishes the aforementioned violators. This is enforced when websites use black hat SEO techniques to violate Google’s Webmaster Guidelines, and these are manipulating deliberately the search engine indexes of their websites in order to make their search engine rankings go up. They are also called link schemes, as they work by manipulating the number of links pointing to a page, thus artificially increasing the rank of a webpage.

In simpler terms, the Google Penguin algorithm works as a filter for sites that spam Google’s search results. Google already has a spam system checker in employ, but it needs Google Penguin as sometimes the former isn’t able to detect some methods in use. Google Penguin is run periodically, enabling it to catch sites that are spammy, and penalizes these sites until they improve themselves by the penguin filter is run again.

Google Penguin has been around for roughly 2 years, specifically being released in September of 2012, and has released about 7 updates all in all periodically, having released the latest one after a 2 year wait. The latest one, Google Penguin 7, otherwise known as Google Penguin 4.0 was released this September 23, 2016 and includes many major updates.

Google Penguin 4.0 has now a significant feature that is a big improvement from its previous counterparts and it is the ability to work in real time. Google Penguin only used to run on a periodical basis, from a few weeks to a few months, but now Google Penguin 4.0 is already running constantly. This means that Google penguin 4.0 will capture, free and recapture any site that violates Google’s spam algorithm. The changes that are implemented by Google Penguin are now visibly faster than before and will take effect shortly after they have visited a site. Websites that violate Google’s guidelines are punished by Google Penguin’s 4.0 updates as fast as it possibly can, and catching these websites that use spam link and black hat SEO methods are now faster, all the while keeping low quality websites search engine rankings low.

So in a way, Google Penguin’s latest update encourages you to improve your website constantly, and use fair and tested techniques so that you can rank your website well in its search engines. What’s more, you should keep your website relatively clean through constant clean ups as well as audit it consistently.