You must continue this process of constantly updating/rewriting your site copy so that the major search engines will respider your site, which is called “reindexing,” because the spider robots, Googlebots and other web crawlers (of any search engines where you’ve already submitted the site) will eventually discover and mark all of the changes. They go for it, keeping it up on a regular basis, and this causes people to see your website – not to mention your latest updated copy of it. The various search engines reflect your changes in their own ways.
Google will mark any daily changes on a daily basis, even marking changes you make more frequently than daily. MSN and Yahoo, however, have tended to mark changes over longer time periods, such as every few months or quarterly. They will not respider your site for every little change. But you can get your results refreshed on a daily basis or even more often with Google. To reindex your site means that the search engines are sending out their little machines to go over your site and notice any changes in it. They are generally looking for major changes, such as fresh content, major rearrangements to your site, and brand new pages. Google, however, will reindex you even for minor changes, such as to one single line of text copy.
The last I have heard, the older your site is and the more pages it contains, with as few outgoing links as possible (no more than 50 per page) and the more relevant incoming links it has coming into it, the more Google will respect it and move it up in the organic SERPs. You must also create an XML sitemap for your site. And when you add new pages to your website, Google Sitemaps provides you with help when it comes to reindexing the sitemap for your site. When you make a Google sitemap, you lay out several details about the content of your web pages, and you can get Google to download the changes as reflected by your sitemap on a regular basis; constantly, if the pages are continuously changing, daily, weekly, or even monthly.
Please look into this very worthwhile program for all of the details on how to properly make a sitemap for your site at Google Webmaster Tools. You will need a Google account, which you can get completely for free, to use this service. And you will need to create a sitemap for your website which will list every page in it. It’s best to create an RSS sitemap, an Atom sitemap and an ROR (resource of resources) sitemap for your site, and then to submit the RSS sitemap to Google and also to MSN Webmaster Center and Yahoo Site Explorer.
You can have an XML sitemap generated for you at Automapit.com and many other different online services completely for free. I suggest also getting an Atom version and the ROR version done, too. I would suggest reading my article “You Need RSS, Atom and ROR XML Codes on Your Website!” over at Ezine Articles for advice on how to proceed. Google “free sitemap generator” etc. in order to find services where you can get all of these done.
Every time you make a change to your website or any of its inner pages, you must resubmit your sitemap to Google, Yahoo and MSN. When you sign up for their webmaster and site submit services, there will be links around your site where you can go and resubmit the sitemap. You must update your sitemap or use code in your website that updates your sitemap whenever you republish any of the pages, as the sitemap must update each page. You should have someone hand-resubmit the sitemap in each of the major search engine’s webmaster tools.
If you submit your website and even its specific internal pages to many search engines, preferably the greatest amount possible, you will get massive exposure for your site when it climbs up to the higher rankings as listed on each of these engines. It’s not enough to only submit your site to search engines, as you should also submit to directories and other services such as posting to blogs; but it’s the only way to start when it comes to your site eventually climbing its way up each of the search engine’s rankings for your site.
And if you submit your site to as many of the major search engines as possible twice per month (I recommend doing this on the 5th and 25th day of the month), you will get maximum results from this. It is only the first major step, but it is the only way you will be seen by visitors who use search engines to find your site. Then as you resubmit your site twice per month, it will most likely be reindexed by the search engines, and each change you make will be updated by the major ones and probably also by many of the minor ones as well.
You must research search engine submission services. One thing you DON’T want to do is to submit to thousands of FAA (free for all) pages, however. These sites are trashy and only list your link for a little while at the top of the page. The best search engines to submit to are the major ones and as many of the minor ones that aren’t FAA that you can access. It only costs a little for a one-time submittal to hundreds of search engines, and it will get your site’s link “out there” broadly if you do this. Also, you want to find search engines, blogs and other services listing your business specialties (freelance writing, ghostwriting, book publishing, etc.) and submit to them for higher quality inbound links.
