Product Recommendations on Shopping Cart Page Tips
Personalized product recommendations is an effective technique online retailers utilize to help shoppers find the products they are looking for and discover additional products they may like. If done right, on line retailers should expect to see increase in conversion rates and average order value. Amazon is the most famous on line retailer which have mastered this strategy.
There are many page types in a typical e commerce site where it makes sense to use recommendations. However, showing product recommendations on the shopping cart is always a question on line retailers struggle with. In this article we will provide a few tips for effective use of product recommendations on the shopping cart page.
While some retailers are concerned about interrupting the purchase flow others have been successfully increasing average order value using effective cross selling. If you do use product recommendations for cross-selling on your shopping cart, you want to make it as easy as possible for shoppers to add products without leaving the shopping cart page. Here are a few tips how to do it:
* Basic Product information – it is important to show the basic product information including image, name, price, and available promotions. By not providing this very basic information you are probably driving shoppers to the product details page and you don’t want that.
* Additional product information – ideally shoppers would be able to open a pop up which will provide more information on the product while staying the shopping cart page
* Add to Cart button – allow shoppers to add the product from the product recommendations section
* Availability – Do not recommend out-of-stocks products
