BrandingWe frequently speak in regards to the importance of strong branding, and ask if your supplies are recognisable should you take away your brand. I write about advertising and marketing (however not about advertising, which is not actually on my radar) but until today hadn’t written particularly about branding (I am performing some research now for my article, which is for a company that sells printing supplies), which I think of as more specific than advertising (and, I’ll grant you, less concerning the product) and related to printed supplies, graphics, logos, consistent image of the corporate, etc.

The company select for its logo the chemical symbol for iron — a circle with an arrow pointing diagonally upwards to the right, which initially stood for the planet Mars within the Roman iron brand on the automotive was imagined to create associations with the the Swedish iron trade: metal and power with properties resembling safety, quality and durability.

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Setting the other Ps aside for the sake of this argument, Promotion is the communicative P” that includes sub set parts of Advertising (traditional paid media together with its creative messaging), PR (conventional earned media together with its messaging strategies), Digital/Social, Gross sales Promotion and a number of other different channels/parts which can be designed to promote the organization’s services or products and/or its sales messages and/or calls to action.