Not anybody who owns a website understands the severe importance of needing to optimize a landing page in order to achieve higher conversion rates. In fact, most website owners do not have the slightest clue why it is soberly essential to optimize their current website landing page.
In most cases, site owners would do everything within their power to apply as much of the advice they get from several different sources of info they could possibly find online just to reach their goal of creating real profits from their website.However, although they seem to be adopting almost every technique to generate more traffic into their website, unfortunately for most – they still end up scratching their head in confusion and just about ready to quit and give up.
So, what do you think is wrong with many of the frustrated wannabe online business tycoons?
What most of the struggling internet entrepreneurs do not realize is that they are missing out on the most important aspect in generating profits out of every single visitor that lands in their website, and that is landing page optimization.
Either your website is selling products or offering certain professional services or maybe promoting affiliate programs, whatever type of business you are trying to establish online thru your website – your landing page design, look, and feel will be the most influential factor that will determine whether you have the ability to convince your visitors into buying your product or even avail the services or programs you offer and recommend them.
Before I get on with giving you some landing page conversion tips, let me first share to you a few very important things that will help you better understand the behavior of each common visitor that lands onto your website.
- Visitors in general have very limited attention time span. If they don’t find your site to be well inclined with their interest then they can be quick to hit the back button of their browser and just move on the next website.
- Expect that a big percentage of the visitors who find your website maybe considered technical dummies, meaning they may not be well versed with feeds, plug-ins, and other types of buttons commonly found on websites. So, be extra careful at not overcrowding your landing page with these stuff.
- Hungry buying customers ready to pull out their credit cards from their wallets. These are the kind of visitors you definitely want to reach your site’s landing page. Mostly, these visitors are eagerly looking for something they badly need and they it right now! If you have what they want, then be prepared to congratulate yourself as you are about to have a successful sale.
Now, keeping all of the above mentioned visitor behaviors in mind, here are some landing page design and optimization tips that can guarantee you more conversions, thus even bigger profits for you to enjoy.
- Avoid cluttering your landing page with too much graphic design elements. Keep your landing pages to be simple but professional looking as possible. This will surely give your visitors a much pleasant browsing experience within your site.
- Keep your links to be minimal in numbers as much as possible. With landing pages, your goal is to get every visitor to click on the one most important link you’ve got. Either that link leads them to your order page, your opt-in page, or maybe your affiliate sales page. If there are way too many links to click ahead of that one most important link, then you are reducing the chances of making a successful conversion out of every visitor. Another very important rule about links is, you should avoid creating links that will lead visitors on a third party website that does not have anything to do with what you sell or offer.
- Optimize your landing page with your target keywords. Make sure you have strategically positioned your keywords within the key areas of your page where search engine spiders want them to be. These areas include your title page, link texts, image tags, and your main content. If you have your keywords present on top of the page such as the header, then consider placing them as well somewhere at the bottom, even on the footer if necessary.
- The most important of all is your landing page content or sales copy if it’s the type of website that does a direct selling approach. If there is one feature on your landing page that must have the ability to grab your visitors’ attention, it should be your content or sales copy. Your content should be as concise and as naturally free flowing as possible. It needs to have the ability to keep the reader to stay focused and interested at what he’s reading until he finally arrives to where you want him to be.
