With 22 billion keyword searches on the internet in the last year just in the USA, an internet marketer, MLM or home based business person is presented a vast opportunity for success if he or she can acquire a piece of this gargantuan pie! Do you want to be found? If the answer is yes, then you must start with the basics: picking impeccable keywords from your content that will attain the search engine ranking that puts you in the crosshairs of the gazillions that are searching for services, products, information, or what you are offering!
Quoted in the newly published book, “Inbound Marketing” (B. Halligan and D. Shah), Comscore reported that Americans conducted 13 billion key word searches on Google in 2009, while the total search activity for all search engines was 22 billion (p.55).
Whether Google maintains that dominant position in Web searches is not the compelling issue here. The 22 billion searches in 2009 on all search engines (just in the U. S.!) is the number that should be picking up the heart rate of the internet marketer, MLM, or home business person! This figure will continue to morph into unimaginable numbers in the future!
Do you want a piece of this? If the answer is yes, then you must start with the basics: picking impeccable keywords. Search engines rank the words you use in your content, be it articles, web sites, advertisements, URLs, blog names; whatever you put on the web.
Two keys to establishing high ranked, powerful words:
RELEVANCE-there must be a close correlation between the web page being offered and the given key word searched.
*AUTHORITY-how important is your web page to the world of business? How many inbound links exist from other web pages to yours, and how important are they to the world of business (what is their authority)?
The power of the impeccable keyword is in the picking! The right kind of forethought and research, balanced with the right level of competitiveness you are capable of going up against, will create the search volume that make dreams come true!
