More subscribers in your e-mail list equals more traffic and more profit. Everybody seems to want to grow their list bigger all the time and there is a very good reason for this. More subscribers equals more traffic and profit. In this article we will take a look at how you can encourage people to subscribe to your e-mail opt in list.
After reading this article you should have a good idea about what you need to do in order to get subscribers to opt in to your e-mail list.
Try and put yourself in the position of a typical surfer in your niche area. What is it that they want? What problems do they have? Once you have figured this out you can create a product that is in demand in your niche and then give it away to people who subscribe to your list.
If you are not too sure about product to create then take a look at Yahoo! Answers or join some forums in your niche area and make a note of the questions which are asked most frequently.
Your products does not have to be anything amazing. I’m not suggesting that you write a full-length book all produce a huge series of videos. Your lead magnetic can be quite short, it could be just one video or a short report.
Although your lead magnetic does not have to be big in quantity, it does need to be big in quality. Provide people who opt in to your e-mail list with a quality product and they will remember you as the person who provided them with great value and will be more responsive to your follow up e-mails with them.
Here are some suggestions for getting yourself a lead magnet:
Write a series of articles and then compile them into a short report which you can publish as a PDF file.
Make a video answering some of the common questions in your niche.
Interview an expert in your niche and make it into a product. If you don’t know any experts in your niche then you could even interview yourself and make it into a short report. This will help to increase your authority in your niche area.
Use public domain content and compile it into a report.
Purchase a private label rights (PLR) product which has give away rights. This could be an E-book or a software program, a graphics package or a short video course.
Pay someone to write or produce a lead magnet for you. The most expensive option, but preferable to PLR as you will have a unique product.
Once you have created your lead magnet you then need to go about setting up a squeeze page, thank you page and download page and hook it up to your auto responder account. You will then be ready to start generating traffic to your squeeze page.
