Web 2.0, Health 2.0, Medicine 2.0, Facebook, MySpace, YouTube, RSS feeds, blogging… all of these words are appearing more and more in the healthcare space and many hospital marketers are scrambling to find ways to incorporate this new technology into their marketing plans as another way to increase market share and build a loyal patient community.
Hospitals have been focused on creating social communities for years, online and in person. Support groups, educational events, fundraisers and other tactics have been used to promote the organization within the surrounding community. With the arrival of this new set of Web 2.0 marketing tools, hospitals are uniquely positioned to take advantage of this technology to expand their current footprint in the market and build upon their existing base of loyal patients.
However, Web 2.0 tools are only tactics used as part of an overall strategy to develop a social community or network, not a strategy within itself. In our research on the Web 2.0 subject, we have come to the conclusion that eHealth 3.0, a methodology based on enhancing the user experience for patients, physicians, employees and the community, will become the all-encompassing strategy hospitals need to implement to ensure success.
Join us for the next reThinking eHealth Webinar on Wednesday, January 28th at 2pm EST / 11am PST to get details about eHealth 3.0. In addition, MEDSEEK clients and industry experts will shed light on when, where and how to use Web 2.0 tools and why these tactics are a vital part of a hospital’s overall marketing strategy.
Steve Leibforth, Senior Web Developer for Provena Health in IL will share ways his organization is taking advantage of YouTube, Google, Facebook and other tools to increase Provena’s Web presence. Greg Juhn, Senior Vice President of Product Strategy for A.D.A.M., Inc. will also present the ways A.D.A.M. is taking advantage of mobile applications and will provide details of their plans to implement the A.D.A.M. Symptom Navigator on the Apple iPhone, as revealed at the Health 2.0 Conference in 2008.
