Do you operate a business online, or do you have a website? Here’s something you can do to increase your profits right away.
You should have a sign-up form on your website or blog, and ask for visitors to sign up for your free ezine, weekly tips, or whatever you send to keep in touch with your prospects and customers.
Make it easy for people to sign up. And if you invest in a professional email marketing service, the process is pretty automated for you too.
Many sites use a “pop-over”, to force visitors to either enter their email address or close the box. This is something that you will want to test to see if conversion rates are better. It will depend on the market and perhaps on the layout of your site.
Another similar technique is called a “slide-up”, which is a small graphic that appears on the bottom of the screen after a pre-set amount of time that the viewer has been on your site. This graphic can include a sign up box.
Another technique you can use is encouraging your readers to forward your email to friends or colleagues who would enjoy it. Some of them may sign up for your list.
Some websites use a technique whereby one can send an article, or a link to it, directly from the website to a friend or colleague. Again, this technique should result in more readers added to your list.
Whatever methods you choose, make sure you offer something of value to your subscribers. It can be a free report or piece of software. Doing so will help you increase your signup rates.
