Trusting your web-designer to handle your SEO project may not be in your best interest. However, chances are that if you’re reading this, you’ve already done that. Web-designers are great for building your site. You tell them exactly what you want your site to be like, and they will get the job done. With SEO however (search engine optimization), things will not have a great outcome.
First of all, they seem to understand something different by search engine optimization. To you, it means getting your site as:search engine friendly” as possible. To them, it frequently means get paid for doing nothing. To begin with, the market is extremely competitive, in an industry constantly growing at a very fast pace. No web-designer can afford to tell you he doesn’t understand search engines, especially since all his competitors assure you that they do. Instead, they’ll charge you a few thousand dollars for optimizing your site, although they don’t really know how that works.
And it’s not to say that all web-designers are aware that they don’t know a thing about search engine optimization, but they choose to mislead you on purpose. In fact, there are many web-designers who are under the impression that they understand the whole process, although they don’t really grasp all levels. The best thing to do is let everybody do what they’re best at. Like I said, web-designers are great, in fact they’re really magic workers when it comes to building your website. But when it comes to SEO, find a SEO specialist.
